Discovery Marketing...Better than WOM?

We are all aware that Word of Mouth (WOM) has proven to the most effective form of advertising. But is there one step before WOM that we have been over-stepping?

"When it comes to social media marketing, we like to say 'it's better to discover a product with a unique value than to be told it has a unique value.' This is the essence of Discovery Marketing." This was pulled from the article written by Max Gladwell, the nexus of social media, geolocation, and green living.

Follow this link to read more info on improving your marketing effectiveness.

http://ow.ly/4n0nc